It’s the end of September and it’s time to have a look at the StopHs2 ‘campaign’ social media stats. I’ve analysed the August numbers here.
Firstly, let’s get some context. There’s 6,567,433 folk who live in the 63 constituencies that Hs2 will run through. That’s a lot of people. Now, if the majority of them are up in arms about Hs2 you’d expect the sole surviving ‘national’ anti Hs2 group to have a large social media following, wouldn’t you?
In fact, their following is tiny. They have just 6180 on Twitter, or 0.094% of the 6.5 million
On Facebook they only have 8604 followers, or 0.13% of 6.5 million. So, as you can see, they’re not exactly setting social media on fire. But those headline numbers are only part of the story. How many of those followers actually engage with them through comments, retweets aor likes? How many actually help ‘spread the word’?
Bugger all, as the next set of numbers shows. Here’s a look at every Tweet and Facebook post that StopHs2 have made in September with a number of people who’ve responded up to today. Lets have a look at Twitter first:
Their ‘best’ day for retweets was the 24th September, with a ‘massive’ 61 – or 0.98% of all their followers. So, not even 1% of their followers are spreading the word on Twitter, which tell you a lot about how active those followers are! Then again, if you can be arsed to look up who their followers actually are (it’s boring, trust me) you find a mish-mash of the far-right, a few greens, lots of anonymous accounts and the few who you think ‘what? Why?’ Here’s some examples.
So, it’s a rabble, not a serious campaign. Nor will it influence anyone who matters. 91 of them follow me and I can see that a lot of them are people who’re just there to see what nonsense Stophs2 are spouting, they’re not actually supporters of the campaign. If Stophs2 are relying on Twitter to get their message out, they’ve failed miserably.
Now let’s go and have a look at Facebook.
Their ‘best’ result was on the 6th September when they posted pictures of Chiltern viaduct designs and 348 people shared it. That’s just 4% of all their followers. Most of the time they don’t even make it into triple figures and have less than a 1% response rate. Now, does that sound like a growing campaign to you? Mind you when you see some of the responses it becomes clear that many of their followers have – how shall I put this – a tenuous grasp on reality. Have a look at these ones.
Meanwhile, their ‘relaunched’ campaign is due to hold a protest outside the Tory party conference which should be fun as their last one at the Labour conference was a disaster! I’ll keep you posted…